Why DestinationRx?
Simple...DestinationRx and the Medicine Cabinet represent a unique media for your clients that serves:
- Actionable content delivered at the right place and at the right time
(Better ROI for your ad spend) - Relevant information delivered to the specific target audience you want to reach
(Better efficiency and engagement) - A platform that supports ongoing communication after initial awareness
(Better consumer experience and longer lifecycle, more "touches")
Advertisers can offer highly targeted promotions based on an individual's coverage type, formulary, virtual "medicine cabinet" content, condition, drug type, total drug spend and demographics. They can present these context-specific messages and promotions as consumers are deciding which health plans to enroll in, which drugs to buy and where to buy them.
- 1.4 million marketable "DRx Medicine Cabinets" for your client's messaging
- 300,000 unique visits a month and growing
- 80+ trusted health related sites representing 120 million members in the DRx network
- $160 billion in drug spend