Healthy-E Shoppers
Key Healthcare & Rx Attitudes
- Interested in tools, services and promotions which will offset rising healthcare costs
- Higher usage of online & mail order Rx purchases
- Very comfortable using internet to research health related issues & expense
- Willing to give personal health information online
Key Statistics
- 23.1% of Qualified US Consumers*
- $43 Billion in Estimated Annual Rx Spend
- 31% are retired
- 24% have incomes from $25K - $50K
- 51% have incomes from $50K - $100K
*Segment qualifications: 2+ Rx with 3+ month purchase cycle, researched or bought online in the last 12 mos, US Census weighted