Overwhelmed
Key Healthcare & Rx Attitudes
- Medical dependent group overwhelmed addressing healthcare needs & issues
- Lack of general understanding of their healthcare coverage and associated costs
- Feel pressured by personal healthcare costs especially concerning Rx
- Strongly interested in tools to help them save time and money
Key Statistics
- 30.0% of Qualified US Consumers*
- 11.45 Million US Consumers (7% of US Population)
- $56 Billion in Estimated Annual Rx Spend
- 13% are retired
- 50% have income less than $50K
- 37% have income from $50K - $100K
- 66% are under 50 yrs old
*Segment qualifications: 2+ Rx with 3+ month purchase cycle, researched or bought online in the last 12 mos, US Census weighted