Why Perspectives?
Perspectives provides highly targeted content that engages our site users at a level far beyond advertising. Unlike traditional ad-serving technologies, DestinationRx Perspectives messages users based on their medicine cabinetTM content such as prescription drugs taken, total number of prescription drugs taken, total drug spend, health condition, health plan coverage, formulary information, pharmacy preference, and physician information as well as provide relevant information to our users based on their demographics such as age and gender.
