Target Audience Profiles
Our market research identified 4 distinct Target Segments who are likely to engage the DestinationRx . The 4 segments comprise an estimated $160 Billion in Rx spend annually, and represent the highest receptivity for health related messaging.
- Segment 1. Health-E-Shoppers
- Segment 2. Healthy and Wealthy
- Segment 3. Overwhelmed
- Segment 4. Tradionalist
These consumers are most apt to be responsive, and "take action", on messaging from pharmaceutical manufacturers, health plans, health portals, social networks and employers interested in their employee's health benefits.