What's a Medicine Cabinet?
Medicine Cabinet
The DRx Medicine Cabinet is the easy way for a consumer to manage their prescription drug experience. It helps by:
- Organizing and storing a consumer's prescription drug information in a single, portable vehicle which easily allows them to manage their prescription drug "experience"
- Educates the consumer about possible interactions and other safety information to discuss with their physician
- Acts as an interactive communication platform between consumer, physician, pharmacy, pharmaceutical brand manufacturer and relevant health related social communities
Reach Your Target Audience:
- Reach the consumer at their "point of action", decision to buy or decision to switch brands
- Drug/Brand adherence messaging
- Highly targeting promotional messaging based on disease, drug, brand, geography
- Cost benefit education to brand users
- Direct-to-Consumer value through wide distribution across the DestinationRx Partner Network
- Engage Consumers at a level far beyond advertising to increase brand loyalty